One of the ways to alleviate costs in a small business is to leverage open source software. Everyone does to a degree, and some do it better than others. For example, our online accounting business uses open source within the application itself as well as mail servers and operating systems. There are plenty of instances that the open source software results in better features than the paid software applications.
There usually is a caveat though with open source. While they are community driven and supported, you have to be able to man the help station yourself and be proactive in finding the solutions to your particular issues. It also could be that your issue is explained in a very technical fashion and you have to be able to at least learn enough to disseminate that information. This makes certain choices more viable than others depending on the small business owner’s comfort level with technical documentation or sometimes lack thereof.
If you feel comfortable in the technical realm to use certain open source tools, there are many to choose from if you only take a few minutes with your favorite browser and look for the subject + open source. It has definitely helped keep our costs lower which is one of the reasons we can pass along the savings to our clientele.