This is one question that I never cease to tire of since it’s a great ice breaker, and believe it or not, it actually does have a lot to do with accounting. First a little history lesson. “A book described as The Merchants Mirrour, or directions for the perfect ordering and keeping of his accounts formed by way of Debitor and Creditor, after the (so termed) Italian manner, by Richard Dafforne, accountant, published in 1635. “

That’s right. Due to Dafforne’s writings being one of the first written words that contemplate the double-entry system and the fact that the name just fit us so well, we decided to adopt the book’s name itself.¬† For obvious reasons, we took a more modern day spelling of “Mirror”.

What was also amazing was the fact that it describes our vision to the letter.¬† The system we set out to build was not just a web-based accounting package, but our goal was to create a system that any small business could use, almost like a “mirror image” of one’s self.

Fun stuff, eh? In any case, that’s why we chose to name our latest SaaS development as such.