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In spite of people like us, whom look to provide a web based accounting product easier to use and simplifying many processes, at the end of the day the responsibility of the bookkeeping for your small business still relies on YOU.

That’s right. It’s amazing that in this business, we find that there are some businesses out there that still manage to go all year without entering a single entry until the end of the fiscal year where then there’s a mad scramble to fill in whatever entries there were for the entire year. Call us crazy, but that’s just nuts.

So with the New Year, perhaps one of your new resolutions for this fiscal year is to:

• Schedule out a set time slot every month to manage your books.
• Hold that schedule unless there isn’t any accounting to be done.

It sounds strange, but no matter how boring it sounds, or how difficult it may be to put in a few hours in the middle or at the end of the month, you’ll thank us later. Because nothing drives a person mad than trying to figure out whether or not the receipt from last January was part of a project expense or just a petty cash purchase.

Image via CrunchBase

In an effort to create more transparent support, and to just make it easier to answer questions about Merchant’s Mirror, we’ve decided to use Get Satisfaction as our support area. Get Satisfaction puts all of your support needs in an area where the power of the community weighs in. And since there are things coming down the pipeline that have to deal with community… (we won’t get into it here today although we can already here the half-hearted and playful boos), we decided that this was a good shift for us.

When you get right down to it, all small business is people powered, community driven, and the web 2.0 era has re-proven that fact. This allows both the corporate side to show that they’re listening, and not have to be repetitive with question answering which helps users find what they need, (maybe throw in some praise), and move on. The worst that can happen is when we hear about how some business shelled out hundreds if not thousands of dollars on accounting software to find that the company behind it never replies to emails or phone calls.

So if you have questions, comments, or whatever, just head over there and find out what you want to know. If you want to keep it private? There’s a place for that too.

One of the ways to keep your costs in check when you begin with a small business is to get acquainted with web-based products. There are many out there to choose from and the brilliance of it is that what it requires from you is an Internet connection. This way, you can conduct your business from any computer, anywhere in the world. If the computer that you were working on crashes, you probably won’t have to worry since the data is safely stored on the Interweb.

Having been a small business owner, I can definitely tell you the amount that I have saved in using web based services is incalculable. One of the cost effective moves I made was to move a lot of my administrative costs such as email and business office tools like my small business accounting to web services. This allowed me to conduct my business anywhere in the world while I traveled and didn’t have to carry a heavy duty laptop. Instead a netbook, or mobile device was all I needed to keep on top of the business while at conferences and meetings. And you can find Internet service pretty much anywhere in the world through hotels, coffee shops and Internet cafes.

Online services in the end provide a way to streamline your business costs into manageable amounts a month instead of huge fees that hit you on an annual basis. And when your monthly service fees multiplied by twelve are less than your previous annual fees, that’s when you realize that there are products out there that you should be avoiding unless there’s an absolute need for it by your business.

I often have to answer the question of why you should move to an online accounting system.

There are very simple reasons, but in the end, you’re actually looking at cost effectiveness from a small business owner’s point of view, that alone could be one of your key decisions in going with an online system. Obviously, there is also the disaster recovery, data backups and all of the good things that come with an online accounting package.

From our perspective, it’s actually easier to manage from a customer relations perspective. There isn’t the problem of asking what “version” you’re on, since what you see would be what the support personnel sees. The entire production system is always available to support without having to ask you for version numbers, training the support personnel on all the versions, and determining when to retire support for an offline version. In fact, it’s a tremendous win-win since it allows both parties to concentrate on solving the problem at hand instead of futzing with the details of versioning and inter-version discrepancies.

From an accountant perspective, it’s also better off because you can review the business without limiting the business owner from operations. One of the worst functionalities of offline locking is that the business owner is thrown into a constraint that is limited by their accountant. No longer is that an issue, due to the fact that the accountant can work concurrently with their client.

All-in-all, from our operations view and customer’s, it makes it an absolutely easy choice to make. Savings in both money and time should be the top two considerations of any business. And that’s exactly what we offer.

I’ve noticed something that is of interest to probably most small business owners. And that’s where you don’t get much of the one-stop shop anymore. Starting back in the 1990s, there were many tools on the Internet that tried to be the all-in-one from web design portals to content systems. By and by, you found that tools started to go back to a single use-single function point of view.

Which don’t get me wrong, that’s a great thing. But having owned several small businesses, I can say that the outside of open-source where you couldn’t complain about the price, those that you paid for were mediocre at best. The reasoning was that while the function that it served was perhaps the best in its field, the subscription models added up. As you pushed your business growth, you add more and more products together and thereby making it less affordable to run your business due to a subscription for this, and a subscription for that, for all of them to interact together.

Fortunately, we heard that call too. Why should a business look at their accounting broken up into pieces? Financials should be kept under one roof and provided for in one arena. And that’s what we strive to do for our small business clientele. Don’t forget that I definitely have felt your pains. It’s not easy and you have to count every single penny to make your business fly. So let us be your one stop shop and help you soar.

Photo Credit: (sylvar)