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Interestingly enough, there are a few things that you can do to build trust in your small business. One is a time factor. The longer you’ve been around, means that you will probably be around in the future to support your product. This is one of the keys to getting a new product line out there for the world to use. But if you don’t have that? What do you do?

You network. Network, network, network.

As a small business, there are many events you can participate in, and all sorts of groups to participate in. I personally would recommend you take a look at Business Networking International (BNI). There are local chapters internationally and they allow you to not only sell your product to the group, but have the group help sell your product. It’s not for everyone, although I believe that the membership fee is probably one of the most worthwhile ones yet that I have encountered when it comes to bang-for-buck.

Overall, the real key takeaway is that you build trust from facial recognition. Even as a younger company, if your face is shown at multiple events, then it reinforces that you’re out to move and shake for your corporation. And if you’re willing to do that, then you’ll eventually build the trust in your business needed to succeed.

Tags: BNI, business, Business Network International, Small Business, trust

This entry was posted on Saturday, November 14th, 2009 at 9:00 am and is filed under Customer Relations, Small Business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.